July 21st 2024.
The recent Adidas campaign featuring Bella Hadid has caused quite a stir. Many people were outraged and the company has decided to pull the ad. It seems that the campaign was seen as insensitive and offensive, with some even calling it a "sick" and "egregious error."
Hadid, a well-known model, was chosen to be one of the faces of the new campaign promoting the SL72 trainer. This shoe was first introduced in 1972, during the summer Olympics in Munich. Tragically, during this time, a group known as Black September infiltrated the Olympic village and murdered two members of the Israeli Olympics team. Nine athletes were also taken hostage and ultimately killed after a failed rescue attempt.
It's no wonder that the reference to this event in the Adidas campaign sparked backlash. Not only that, but Hadid's involvement in the campaign was also called into question. As the daughter of a Palestinian father and a vocal critic of Israel, her presence in the ad seemed to further add to the controversy.
Adidas has since released a statement saying they are "revising the remainder of the campaign." They also apologized for any upset or distress caused by the ad, stating that the connections to tragic historical events were completely unintentional.
The decision to feature Hadid in the ad was met with criticism from many, including the State of Israel, who wrote a post on X and the CEO of Combat Antisemitism Movement, Sacha Roytman, who called the collaboration "sick." The American Jewish Committee also spoke out, saying that for Adidas to choose a vocal anti-Israel model to represent the 1972 Olympics was unacceptable.
As for Hadid's response to the controversy, it has been reported that she is considering taking legal action against Adidas. According to TMZ, she has hired a legal team because she feels the company has not taken enough responsibility for the campaign. It is also said that she is still under contract with Adidas, even though the campaign has been revised.
The Agency has reached out to representatives of both Bella Hadid and Adidas for comment on the situation. It's clear that this campaign has caused quite a stir and has many people talking. If you have a celebrity story or any information on this situation, please get in touch. The entertainment team at The Agency is always looking for new stories and perspectives. You can reach us by email, phone, or by visiting our Submit Stuff page. We would love to hear from you.
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