April 8th 2024.
Renowned actress Uzo Aduba, known for her Emmy-winning performances, has joined forces with Colgate to spread a powerful message to Gen Z and young adults. In a society where perfection is often praised, Aduba wants to inspire people to embrace their unique smiles and radiate confidence, even if they don't fit society's narrow standards.
As a new mother, Aduba understands the importance of instilling self-assurance in the next generation. With her own distinct smile, she is proud to serve as an ambassador for Colgate's "My Smile is My Superpower" campaign, which celebrates all types of smiles.
On March 25th, the campaign launched an original music video called "The Beauty of Gaps," featuring a catchy rendition of the empowering anthem "Roar." The video promotes the message that every smile is beautiful, regardless of its size, shape, or shade. Through this campaign, Colgate hopes to finally put an end to the idea that there is one "perfect" smile that everyone should strive for.
This campaign holds a special place in Aduba's heart, especially now as a new mother to her daughter Adaiba Lee Nonyem, born in November. She wants to show her daughter and the Gen Z community that their unique smiles are their superpower.
"I have a gap in my teeth, and when I was growing up, I didn't always celebrate it like I do now," Aduba shared in an interview with BLACK ENTERPRISE. "That's why I'm so excited to partner with Colgate, who has this incredible initiative to get the Gen Z generation excited about their smiles. They may think they need to achieve a "perfect" smile, but the truth is, their own smile is already perfect. I am thrilled to be a part of this campaign because I know from experience that my smile is my superpower, and I want them to know it too."
Aduba also shared her thoughts on motherhood and the importance of self-love and acceptance, especially for her daughter. "I want her to know that she is beautiful just the way she is, with or without a gap in her teeth," she said. "Her uniqueness and individuality are what make her shine."
As part of the "My Smile is My Superpower" campaign, Colgate is dedicated to reaching 250,000 children through its Bright Smiles, Bright Futures program. This program provides educational resources, dental screenings, classroom kits for teachers, and other offerings to empower children and families to have healthy and vibrant futures.
Speaking about inspiring the next generation, Aduba also shared some tips on motherhood that she has learned since becoming a mother. She also showed support for our "Culture Shift" host, who recently announced her pregnancy. "Motherhood is a beautiful experience that will change your life in the most amazing way," Aduba shared. "You will experience a range of emotions, all of them beautiful, and you will be a great mother."
To learn more about the "My Smile is My Superpower" campaign, Aduba's thoughts on motherhood, and her upcoming work on Shonda Rhimes' The Residence, watch the video below. And let's not forget to celebrate Uzo Aduba for making history as the first actress to win both an Emmy and a SAG award for the same character, Suzanne "Crazy Eyes" Warren, in the hit show Orange is the New Black.
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