March 16th 2024.
Many Black members of Gen Z are turning to TikTok for guidance and support, whether it's for career advice or job transitions. The popular video-sharing platform has become a go-to forum for these individuals to make important decisions based on the suggestions and recommendations they find on the app.
A recent survey by RessumeBuilder.com delved into the career decisions of 1,000 U.S. adult Gen Z TikTok users who were employed in March 2024. The results revealed that 41% of them had made a career-related choice based on advice they received on TikTok. Interestingly, this number was even higher for Black Gen Zers at 48%. It seems that 75% of them come across career advice on TikTok on a weekly basis and almost 10% of them trust the app more than their own parents and colleagues when it comes to career guidance.
The survey also found that 14% of Black Gen Zers have quit their jobs after following counsel they received on TikTok, and 21% have landed job offers from opportunities they discovered on the platform. What's more, a whopping 85% of them have used TikTok to network. This data was collected from 235 Black Gen Zers who were interviewed.
In a news release, ResumeBuilder's Resume and Career Strategist Julia Toothacre shared her insights on why Gen Z might turn to TikTok for career help. She believes that the app offers quick and easily applicable advice, but also encourages them to explore other options when it comes to career guidance.
Toothacre also emphasized the importance of verifying the credibility of the sources on TikTok before taking their advice. She advised users to check their LinkedIn profiles and do a general web search to ensure they are receiving sound guidance. She warned, "There are a lot of people giving BAD advice on TikTok."
It seems that sharing information is also a helpful tool for Gen Z. The survey revealed that 80% of them have used TikTok for networking purposes. Among them, 59% have connected with others through comments, 45% through direct messaging, 31% through collaborations like duets, and 18% through events they discovered on TikTok.
Toothacre further emphasized the benefits of using TikTok to connect with others and explore different career options. However, she also advised caution and urged users to research potential connections on other platforms before engaging with them in any significant way.
For those interested in learning more, the full survey results can be found here.
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