London began fining high-emitting vehicles roaming their city streets in April 2019 to reduce pollution.
A study looking at experimental data of the kinds of transport kids took to school showed a fascinating side-effect – kids in ULE (ultra low emission) zones were twice as likely to walk to school instead of getting dropped off.
And as you can imagine, there’s a whole host of health benefits from children walking to school.
Show me the incentives, and I’ll show you the behavior.
