A survey has shown that London is no longer the top choice for UK citizens, with another city now claiming the title of their favorite.

London may have won the title of best city for 9 years, but British locals don't seem to love it as much as tourists do.

April 11th 2024.

A survey has shown that London is no longer the top choice for UK citizens, with another city now claiming the title of their favorite.
Is the love for London fading? It seems so, as the latest survey has revealed that the UK's capital city has lost its top spot as the most loved city in the country. Despite its numerous accolades and titles, London's popularity has taken a hit.

According to a recent YouGov survey, only 63% of people held a positive opinion of the city, ranking it third on the list. Surprisingly, the new favorite is the city of York, with an impressive 74% approval rating, closely followed by Edinburgh at 71%.

It's not hard to see why York has captured the hearts of the British public. The picturesque cobbled streets, rich history and vibrant culture make it a charming and welcoming destination. It's no wonder that York was recently named the UK's "friendliest" place by travel site Restless.co.uk and one of the most "welcoming" cities in the world by Booking.com.

York's popularity is also reflected in its tourism numbers. In 2023, nearly 3 million people visited the city's major attractions, contributing a staggering £1.7 billion to the local economy. And in the previous year, a total of 8.9 million visitors came to York, with 1.2 million of them coming from overseas.

But what sets York apart from other cities in the UK? Well, it could be its charming and quaint streets that have been featured in movies and TV shows, with the ancient Shambles street believed to be the inspiration for Harry Potter's Diagon Alley.

The full list of the most popular cities in the UK can be viewed here. It's interesting to note that London, despite its lower ranking, still attracts a significant number of visitors and contributes greatly to the economy.

Speaking of the economy, Sarah Loftus, managing director of Make it York, expressed her pride in the city's tourism numbers and the impact it has on the local economy. She believes that tourism not only creates jobs but also fosters understanding and relationships among communities, making for a brighter and more connected future.

If you have a story to share about your experience in one of these cities, we would love to hear from you. Get in touch by emailing [email] and let us know your thoughts. And for the latest news from the capital, don't forget to visit The Agency's London news hub.

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