June 27th 2024.
A recent report has brought to light the main types of platforms that are spreading false information to Black voters. It turns out that there are several networks of influencers and podcasts that are fueling the spread of "fake news" to this crucial demographic. On June 25, a group called Onyx Impact released a comprehensive analysis titled "The Black Online Disinformation Landscape." According to the description, this is the first-ever roadmap that aims to help us understand and tackle the unique disinformation networks and narratives that exist within and target Black online spaces.
The study revealed that there are six core networks that are actively working to target Black voters and create division and mistrust leading up to the 2023 general election. This is a concerning issue as it has the potential to influence over 40 million Black Americans. One of the most prevalent networks is made up of "gateway" influencers and platforms, such as The Breakfast Club, The Joe Budden Podcast, and The Shade Room, all of which have a primarily Black audience. These platforms, while not intentionally spreading false information, have a massive influence within the Black community and can unintentionally shed light on false narratives. The study also found that hosting controversial speakers on these shows can contribute to the spread of misinformation. Additionally, the report highlighted how the proponents of Black media and cultural commentary often allow guests to go unchecked with their messaging, which can lead to harmful consequences.
Another network identified in the report is made up of far-right activists with media platforms. Candace Owens, a popular Black conservative figure, is at the forefront of this network. The report found that her promotion of controversial revisionist narratives has a high impact and reach across Black America and significantly contributes to the disinformation landscape. Owens' extreme conservatism has led to a growing popularity and influence, with a reach of over 11 million. While the consistency of these disinformation efforts is concerning, the founder of Onyx Impact, Esosa Osa, noted that Black voters are not immediately falling for the trap.
Osa told NBC News, "Black voters are likely less susceptible to many disinformation narratives given their deserved higher levels of skepticism in institutions and government overall. But just like other communities, when disinformation is targeted and comes from messengers with standing, it can be incredibly effective and dangerous." Aside from these networks, the report also identified other sources of disinformation, including health skeptics, Black nativists and separatists, a misogynistic Black manosphere, and even foreign actors. The report noted that issues such as civic disengagement, gender wars, and general division also have a significant impact on the spread of disinformation in Black media networks.
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