December 5th 2024.
As we approach the holiday season, many of us are eagerly anticipating the release of the highly anticipated Christmas TV adverts from our favorite brands. But forget about the usual suspects like John Lewis or Marks and Spencer, because this year, it's the Dragons' Den stars who have truly stolen the show.
In 2022, entrepreneurs Eddie Fisher and Matt Kennedy wowed the dragons with their innovative pitch for an eco-friendly, natural refillable deodorant brand called Fussy. The shrewd business minds of Deborah Meaden and Peter Jones were both immediately drawn to the product and couldn't wait to get in on the action. After some negotiations, they agreed to each invest £50,000 for a 5% stake in the company.
Fast forward two years, and Fussy has become a major success story. Not only has it been tried and tested by the likes of Holly Willoughby, but now it's breaking into the competitive Christmas TV advert market. And let us tell you - it's a real winner.
In the ad, a young boy begins to question whether or not Santa Claus is real when he notices that the scent lingering around his presents is the same as his father's. His parents are immediately thrown into a state of panic, worried that their son is about to ruin the magic of Christmas. But just when all hope seems lost, a surprising twist is revealed - the real reason for the familiar scent is that Santa himself had paid a visit to their home in the early hours of the morning. And not only did he drop off gifts, but he also had a little fun with the boy's parents in their bed. Talk about a scandalous twist!
The ad ends with the introduction of Fussy's latest product - a festive scented deodorant called "Lost Claus". The tagline? "Smell like Santa without seeing him." Talk about clever marketing.
But this success story didn't come without its fair share of drama. When pitching Fussy on Dragons' Den, there was a tense clash between entrepreneurs Steven Bartlett and Touker Suleyman. Touker boldly claimed that he could easily recreate the business with just £100,000. Steven, however, quickly shut down this notion and challenged Touker to prove it. To this day, Touker has yet to launch his own natural deodorant brand.
So there you have it - the surprising journey of Fussy, from a successful pitch on Dragons' Den to a highly acclaimed Christmas TV advert. Who knows what other surprises this brand has in store for us in the future? If you have a celebrity story, video, or pictures to share, please don't hesitate to get in touch with our entertainment team. We would love to hear from you!
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