December 16th 2024.
When Gabrielle Dalligan, 36, started using Plum around five years ago, she was immediately impressed by its clear approach to money management. Like many others, she was looking for ways to grow her money but didn't know where to begin. Despite the potential for wealth-building through interest savings and investments, she, like many others, was deterred by the fear of needing expert knowledge. It's no wonder that the wildly popular app, Plum, has caught the attention of over 2.2 million people by simplifying the complex world of money management.
Plum's success lies in its automation process, using clever technology to analyze your bank account and determine how much you can afford to save before setting it aside at regular intervals. This money is then put to work in a way that suits you, whether it's being tucked into an Easy Access Interest Pocket or Cash ISA, or invested in professionally managed funds. Gabrielle, a senior account manager from Purley in Surrey, attests to the effectiveness of Plum's approach, having saved over £24,000 split between cash savings and investments in funds and individual stocks.
Before using Plum, Gabrielle had struggled to build a savings habit and found other savings tools to be unintuitive. But with Plum, she was pleasantly surprised by how quickly her savings accumulated without her even realizing it was happening. She explains, "It didn't feel like it was mine at first!" Plum's Splitter tool automatically divides the money transferred from your linked bank account between your various cash or investment pockets based on your chosen allocations. The app also offers helpful auto savings rules, depending on your subscription, designed to consistently set aside money and take advantage of funds that may have otherwise been left over at the end of the month.
Gabrielle loves these auto savings rules and has enabled almost all of them, including Pay Days, which automatically deposits a set amount every time she gets paid, and Rainy Days, which does the same every time it rains in her local area. Plum is a trading name of Plum Fintech Limited, registered with the FCA to carry out payment services activities as a Registered Account Information Service Provider. It's also a distributor of Modulr FS Ltd and an agent of PayrNet Ltd for the Plum Card. Both Modulr and PayrNet are regulated and authorized by the FCA as Electronic Money Institutions. Plum Money, a trading name of Saveable Ltd, is authorized and regulated by the FCA to carry out investment and credit broking services. Terms and conditions apply, and you can visit www.withplum.com for more information.
"I pay some money each month into a pot for my little girl's future, which could go towards things like school fees or a car," says Gabrielle. Plum also offers a series of fun auto savings rules, designed to consistently set aside money, including the Naughty Rule which saves £5 every time you spend money on Amazon. "That's my most successful one!" Gabrielle adds. She also does the 1p Challenge, saving an extra penny every day for a year, resulting in £667 saved by the end of the year. "You don't even notice the money leaving your account!" she exclaims.
Before using Plum, Gabrielle had never invested her money due to fears that it would be difficult and costly. However, she has found the app's simple design to make the process straightforward. She reminds others that, as with all investing, their capital is at risk. "I put 20% of my deposits into an Interest Pocket paying 4.59% AER, which is substantially more than my bank was offering, while the rest is spread across different investments," Gabrielle shares. "I invest in a range of share funds, including Global Tech, Emerging Markets, and Global Dividend. I like that you can look at the details about the funds, and they are diversified across lots of different companies. I also own some shares in individual companies."
Plum allows you to create specific pockets for each of your savings targets while utilizing its auto savings features to help you reach your goals faster. You always remain in control, with the ability to withdraw your money or change how much you save at any time. Gabrielle is putting a proportion of her savings into a fund for her daughter, although she admits to indulging in the occasional treat. "I pay some money each month into a pot for my little girl's future, which could go towards things like school fees or a car," she says. With Plum, Gabrielle has found a clear and effective way to manage her money, and she's excited to see how much further she can grow her savings.
When Gabrielle Dalligan was first introduced to Plum's clear and efficient approach to money management, she was immediately impressed. It was about five years ago when she started using the app and she hasn't looked back since. If you're someone who wants to grow your money but isn't sure where to begin, you're definitely not alone. Many people are intimidated by the idea of saving and investing because of the belief that they need expert knowledge to do so successfully.
That's why Plum is such an exciting option for those looking to simplify their money management. With over 2.2 million users on board, this popular app uses algorithms to help people save and invest for their future. By automating the process, Plum removes the barriers that often prevent people from achieving their saving goals. Its clever technology analyzes your bank account and determines how much you can afford to save, then sets that money aside at regular intervals. From there, Plum puts your money to work in a way that's tailored to your needs – whether that's through an Easy Access Interest Pocket or Cash ISA, or by investing in one of their professionally managed funds.
Gabrielle was immediately drawn to this approach when she first started using Plum. As a 36-year-old senior account manager, she had struggled to build a savings habit until she discovered the app. Now, she has saved over £24,000, which she divides between cash savings and investments in funds and individual stocks. She recalls, "After I started using Plum, I couldn't believe how quickly the money added up without me even realizing I was saving."
One of the things that sets Plum apart is its Splitter tool, which automatically divides your money between various cash or investment pockets based on your chosen allocations. The app also offers helpful auto savings rules, depending on your subscription, to help you save consistently. Gabrielle loves these features and has enabled almost all of them, including Pay Days, which deposits a set amount every day she gets paid, and Rainy Days, which does the same each day it rains in her area.
Plum is the trading name of Plum Fintech Limited, a Registered Account Information Service Provider registered with the FCA to carry out payment services activities. They are also a distributor of Modulr FS Ltd and an agent of PayrNet Ltd for the Plum Card. Both Modulr and PayrNet are regulated and authorized as Electronic Money Institutions by the FCA. Plum Money, the trading name of Saveable Ltd, is authorized and regulated by the FCA to carry out investment and credit broking services. Terms and conditions apply. For more information, visit www.withplum.com.
"I pay some money each month into a pot for my little girl's future," Gabrielle shares. "It could go towards things like school fees or a car." In addition to its helpful auto savings features, Plum also offers fun auto savings rules to make saving even more enjoyable. Gabrielle has enabled the Naughty Rule, which saves £5 every time she spends money on Amazon, and the 1p Challenge, which saves an extra penny every day for a year, resulting in £667 saved by the end of the year. "You don't even notice the money leaving your account!" she adds.
Before using Plum, Gabrielle had never invested her money because she believed it would be difficult and costly. But she found the app's simple design made the process much easier. She cautions, "As with all investing, please remember that your capital is at risk." Currently, she puts 20% of her deposits into an Interest Pocket that pays 4.59% AER – much higher than what her bank offers – and the rest is spread across different investments. "I invest in a range of share funds including Global Tech, Emerging Markets, and Global Dividend," she says. "I like that I can see the details about the funds and they are diversified across many different companies. I also own shares in individual companies."
With Plum, you can create specific pockets for each of your savings targets and use its auto savings features to reach your goals faster. However, you always remain in control and can withdraw your money or change how much you save at any time. Gabrielle puts a portion of her savings into a fund for her daughter but admits to treating herself occasionally. "I pay some money each month into a pot for my little girl's future," she says. "But I also allow myself to indulge in the Naughty Rule – every little bit adds up!"
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