November 3rd 2024.
Kenny Lee, a father-of-three from Melbourne, has always had a passion for Lego. But it wasn't until he found himself arguing with his wife about the amount he was spending on his beloved hobby that he had a lightbulb moment. He thought to himself, "How can I turn this into a legitimate business so that my spending on Lego can be guilt-free?"
Lee's idea was to add illumination to Lego sets, and he knew he was onto something when he put flashing lights on a barber's sign. That's when the spark of inspiration hit him, and he founded Light My Bricks in 2016 with an initial investment of $10,000. The company specializes in LED lighting kits that bring Lego creations to life.
"We wanted to create a lighting system that would enhance the building experience for our customers, whether it's by lighting up a Lego set they already have or by adding lights to a new set," Lee explained. Today, Light My Bricks is a global success, with sales in the US, Canada, Europe, Asia, and Australia, and a team of 30 Lego enthusiasts.
One of their satisfied customers is Brett McColl, who is currently lighting up the Adam West 66 Batmobile. With prices ranging from $30 to $300, Light My Bricks had a turnover of $12 million last year, and their customer base is mostly made up of adults. "We're the ones with disposable income and we're the ones who will build and display our creations, unlike kids who tend to build and destroy," Lee noted.
Matt Nardella, a serious Lego addict, was thrilled when he stumbled upon Ninja Turtle Lego sets 11 years ago. He quickly became hooked and now has an entire Legoland in his garage. When he discovered Light My Bricks and their lighting kits, he was ecstatic. "I bought five or six kits in one go," he admitted. Nardella estimates that he has spent between $60,000 and $70,000 on Lego and lighting, and he devotes 25 to 30 hours a week to constructing his miniature world. Even his son Zayden is proud of his dad's impressive collection.
Light My Bricks has not only helped Lee fulfill his passion for Lego, but it has also opened doors for other hobbies. The company is branching out from Lego and now offers lighting kits for other toys, such as robots and model cars. "There are so many hobbies out there that can be enhanced with lighting, and we're excited to take that on," Lee said. And it's safe to say that he definitely won the argument with his wife. "I ultimately did, and if you were to ask her, she would probably say it was the only time she was wrong," Lee joked.
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
