February 11th 2025.
Izina Hair, a brand created by natural hair advocate Diana and her business partner Jordane, is making waves in the hair industry with its locs extensions. As a Black-owned brand, Izina is more than just a business; it's a movement that celebrates the roots of natural hair and aims to empower women through its operations.
The journey of Izina started in 2021 when Diana and Jordane visited Burundi and were inspired by the local artisans and their traditional techniques of creating locs. They saw an opportunity to not only provide quality hair extensions but also support these communities and showcase pride in Black hair. This is something that is often missing in the hair industry, where products are often manufactured in distant countries without the input or representation of the Black community.
Diana shared in an interview with BLACK ENTERPRISE, "We wanted to create something that truly represents us. Too often, our hair is manufactured far from home, without our input. We knew we had to change that." Thus, Izina was born with a mission to not only sell hair but also uplift and empower the Black community.
Every loc created by Izina is a step towards economic independence for the community. They are not just selling hair; they are building a legacy. This value-based approach is what sets Izina apart from other hair vendors. With its premium loc extensions, the brand has gained a growing clientele who not only love the quality of the product but also support the inclusive and empowering initiative behind it.
The idea for Izina also came from Diana's personal journey with her hair. After years of using relaxers, she decided to embrace her natural curls and documented her journey on social media as "NaturallyDidi." Her story and message of self-love and embracing one's natural beauty resonated with many, and that's when she realized the impact she could make through Izina.
"Going back to my natural hair was a turning point for me," Diana shared. "It wasn't just about aesthetics, it was about reclaiming my identity." This personal experience is what drives Izina and its values of heritage, authenticity, and confidence. By celebrating and embracing African beauty, Izina hopes to inspire and empower others to do the same.
The brand's ultimate goal is to see African beauty celebrated on a global scale. And they won't stop until that happens. Izina is not just about selling hair; it's about championing African artistry and excellence and leading the way for a more inclusive and diverse beauty industry.
As the brand continues to grow, it remains true to its values and mission. By choosing Izina, customers are not just purchasing hair; they are making a statement and supporting a greater cause. With every loc extension, they are contributing to the economic empowerment of the Black community and celebrating the diversity and beauty of Black hair.
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