A fashion lover's journey from Target employee to collaborator.

Fashion influencer now sells her creations at Target, where she used to work.

May 23rd 2024.

A fashion lover's journey from Target employee to collaborator.
Jeneé Naylor's journey to success is a true testament to the power of hard work and determination. From working in the stock room at Target to debuting her very own collection with the retailer, she has proven that anything is possible with passion and dedication. As a former store director, Jeneé always had a keen eye for fashion and a drive to succeed in the industry. And now, as the latest partner in Target's Future Collective, she is making waves and inspiring others along the way.

Hailing from Washington D.C., Jeneé's career at Target began in 2012 when she first joined a local store. Despite quickly climbing the ladder to become a store director, she never lost sight of her entrepreneurial spirit and creative ambitions. This ultimately led her to the Future Collective, an initiative that showcases diverse designers and their unique styles at Target. Since its launch in September 2022, the Future Collective has been making waves with a talented roster of collaborators, bringing fresh and exciting new looks to the retailer's clothing assortment.

Jeneé's passion for fashion has been evident from a young age, as she would often spend her free time sketching designs and exploring her love for retail. She also had a natural talent for content creation, gaining a strong following online for her stylish and trendy looks. While still working at the store, she took the brave step of developing her own brand, utilizing her skills in attention to detail and project management to grow her career and brand.

Reflecting on her journey, Jeneé shared her thoughts on Target's website, saying, "This is such a meaningful, full-circle moment that I'm honestly still processing. From starting out in the stock room and prepping Target stores each season to now being a partner in their Future Collective brand, it's truly a 'pinch-me' moment! I hope to inspire others to chase their dreams and pursue that gut feeling that tells them to keep going. Because in the end, it will all be worth it."

Jeneé's debut collection is a true reflection of her style and vision, blending affordability and fashion effortlessly. With over 70 pieces, her resort-ready designs are not only budget-friendly, but also timeless and versatile enough to be worn year-round. Her commitment to quality and her passion for creating elevated looks shines through in every piece, solidifying her place as a rising star in the industry.

It's truly remarkable to see Jeneé's designs now displayed on the very shelves she once stocked. Her story is a reminder to us all that no matter where we start, with hard work and determination, we can achieve our goals and dreams. Jeneé Naylor is an inspiration to aspiring designers and fashion lovers everywhere, and her future is certainly bright.

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