July 31st 2024.
It seems that the famous actor, Jamie Dornan, has taken the reins of the Diet Coke advert from supermodel Kate Moss. According to reports, the Hollywood star has landed a lucrative deal with mega-company Coca-Cola, worth millions. Known for his handsome looks and captivating performances in films like the Fifty Shades of Grey series and shows like The Tourist, the 42-year-old actor has gained a devoted fanbase over the years.
Sources say that Jamie will be the new face of the iconic Diet Coke ad, previously played by Lucky Vanous back in 1994. An insider shared that Jamie recently shot a massive campaign for Diet Coke at a lido in South London. It is believed that Coca-Cola has invested a lot of money into this project, and they are expecting it to be a huge success, evoking nostalgia among fans.
The upcoming campaign will feature a TV commercial, billboards, and a major social media push. It's safe to say that Jamie's good looks will not disappoint in this new role. Interestingly, Kate Moss was also associated with Diet Coke, having served as their creative director for two years between 2022 and 2023. She even launched a campaign called "Diet Coke by Kate Moss' Love What You Love" to celebrate the company's 40th anniversary.
The 2023 campaign was heavily inspired by the 90s Diet Coke Break ads, known for their catchy jingle "I Just Want To Make Love To You" and featuring a group of women admiring a shirtless construction worker. In the images from the ad, Kate can be seen wearing a stunning Chanel couture dress from 1992. She shared that she wanted to add a fashion twist to the classic Diet Coke Break moments, staying true to the campaign's message of indulging in what you love without taking yourself too seriously.
It seems that Diet Coke is now returning to its roots as Jamie takes over from Lucky Vanous. In a 2017 interview, Jamie spoke about being considered a sex symbol, saying that it comes with the territory, but he doesn't pay much attention to it. He also mentioned the intensity of the fan following for the Fifty Shades franchise, recalling a stalking incident and receiving some bizarre messages on social media.
Jamie will be stepping into Lucky Vanous' shoes, who first gained fame as the Diet Coke hunk in 1994. The 6 foot 2 inch American model, who was also a veteran, made appearances in popular shows like Will and Grace and All My Children. However, he has mostly stayed out of the limelight since then, with his last acting credit being in 2005. He later opened a diner in Hollywood called Lucky Devils, which closed down in 2015.
The Agency has reached out to representatives for Kate Moss, Jamie Dornan, and Coca-Cola for any further comments. And if you have any celebrity stories, videos, or pictures, you can share them with us by emailing or calling our entertainment team. We would love to hear from you.
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