A family of business owners has launched a new catering company in Charlotte that is Black-owned.

Located in the bustling city of Charlotte, North Carolina, lies a hidden gem known as Sweet Potato Jones. This local black-owned catering company is not just a place to indulge in delicious cuisine, but also a tribute to the entrepreneurial spirit that is deeply ingrained in one family. According to WSOC-TV, Sweet Potato Jones is a testament to the determination and hard work of the Jones family, who have turned their love for food and parties into a thriving business.

Born and raised in Queen City, Patrick Jones had always dreamed of convincing his girlfriend, Carla, to embrace his hometown. Little did he know that a casual visit would be the turning point in his life. During a job interview, Patrick networked and landed a successful career in computer science, which set him on a path towards success.

It was Carla who sparked the idea for Sweet Potato Jones. After throwing Patrick's 40th birthday bash, she realized her love for party planning and decided to turn it into a side hustle. The demand for her expertise was overwhelming, and with the support of her family, the event and catering company was born.

Head Chef Amber Jones, who is also Patrick and Carla's daughter, explains that the inspiration behind Sweet Potato Jones was to give people the same instant gratification through food that she saw at parties. Along with her siblings, Amber has also pursued catering on the side, while her brother PJ serves as the CEO of a pajama clothing line called Applesauce and Crackers, and her sister Ryan owns a braiding hairline called XclusiveLeigh.

PJ emphasizes that their parents never forced any career paths upon them, allowing each family member to find their own unique lane. Patrick attributes this entrepreneurial spirit to their parents, who instilled in them the value of hard work and sacrifice. He recalls how his father built a house for his beautician mother, demonstrating their determination and drive.

The success of Sweet Potato Jones has been overwhelming, with Carla even considering joining Amber full-time due to the high demand. "The business has just gone through the roof beyond our imagination. And so we’re very grateful for that," expresses Carla with gratitude.

More than just a catering company, Sweet Potato Jones is a celebration of family, passion, and the entrepreneurial legacy that runs deep in the Jones family. It serves as an inspiration for others to pursue their dreams and turn their passions into successful businesses, just as the Jones family has done.

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