October 7th 2024.
Good news for all beer enthusiasts! Prepare to quench your thirst with a long-lost favorite from the UK. Double Diamond, a beloved beer from yesteryear, is finally making its way back to British boozers after a nearly 30-year hiatus. This classic pale ale was once a staple in pubs across the country and was one of the best-selling beers in the nation.
Do you remember the iconic red and yellow logo with two large D's? It was almost as famous as the catchy TV slogans that accompanied it: "Double Diamonds works wonders" and "You're only here for the beer." This drink, first brewed by Allsopp at their Staffordshire brewery in Burton upon Trent, gained immense popularity in the 1950s and was even crowned as the top-selling bottled beer in the UK. It then continued its success as one of the most sought-after draught keg bitters in the following decades.
However, as the years went by, Double Diamond's fame started to decline due to the rise in competition from other beer brands and the increasing popularity of lager. Slowly, it disappeared from sale and was no longer available on tap. Even though Carlsberg acquired Ind Coope, the company that took over Allsopp's, and continued to produce Double Diamond in cans, it was still challenging to find it in its classic pint form. And in 2011, production of the beer was completely stopped.
But fear not, my fellow beer lovers, for Double Diamond is back and better than ever! Allsopp's brewery has announced its revival, paying homage to its famous slogan with a slight twist – "It's back and it works wonders." This move is seen as an effort to compete with the surging popularity of craft beers that have dominated pub taps all over the UK. According to a spokesperson from Allsopp's, months of research and trial recipes went into perfecting the new 3.8% pale ale version of Double Diamond. And soon, it will be available in your favorite pubs as a delicious, easy-going sessionable draft beer.
The early reviews for Double Diamond 2.0 are already looking promising. When it was tried at the Kirkstall Bridge pub in Leeds, customers called it "stunning." We can't wait to get our hands on it! There is no confirmed date for its nationwide release yet, and the pricing is also yet to be announced. But we have reached out to Allsopp's for further details.
In other beverage news, it seems like we are facing a tragic loss as well. The beloved Old Jamaica Ginger Beer, which has been around in the UK for 25 years, is being discontinued. The fizzy drink, which was first launched in 1988, has captured the hearts of many with its unique taste. In an emotional video released on Instagram, the brand announced that it's time to say goodbye to their beloved drinkers, just like a rock band saying farewell to their fans. Let's cherish every last can and every last drop of this iconic drink.
The news has left many in shock and mourning. Fans took to social media to express their sadness, with one mourner writing, "RIP, you will live on forever. Can't believe it." Another said, "Well, that's tragic news." If you have any memories or stories to share about Old Jamaica Ginger Beer, feel free to reach out to us by emailing us. Let's raise a glass to the return of Double Diamond and bid farewell to Old Jamaica Ginger Beer. Cheers!
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