June 26th 2024.
At the highly anticipated Paris Fashion Week, A$AP Rocky made a grand entrance with his unique blend of "ghetto expressionism" at the surprise reveal of his American Sabotage x AWGE Men's Spring/Summer 2025 collection. The front row was graced by A-list celebrities such as Rihanna, Pusha T, Pharrell Williams, Loewe designer JW Anderson, and Rimowa president Alexandre Arnault, who were all personally invited to the exclusive show held at the luxurious Hotel de Maison in the heart of Paris.
This collection is an expansion of Rocky's initial AWGE ready-to-wear line, which he first unveiled in April. According to the Robb Report, the American Sabotage collection features 30 statement pieces that showcase Rocky's signature fusion of art and activism through fashion. Collaborating with designers Bede Marchand, Joshua Jamal, and Coucou Bebehe, the collection boasts oversized garments emblazoned with powerful phrases like "Political Satire" and symbols of the bald eagle and American flag. During the show, models turned into "protestors" carrying signs that read "Don't be dumb," with one even carrying a giant clear garbage bag filled with money. The runway was also accompanied by a selection of songs from Rocky's highly anticipated and yet-to-be-released album.
As a proud Harlem native, Rocky himself graced the runway wearing a stylish bomber jacket featuring his own mugshot and a pair of oversized Ray-Ban sunglasses. He playfully waved and blew a kiss to Rihanna, who was cheering him on from the sidelines. To complement the activist-inspired pieces, Rocky opted for Ray-Ban's Mega Wayfarer shades, while the models rocked exclusive Mega Baloramas and Optical Olympians.
In his show notes, Rocky wrote, "Expressing our individuality is great but sometimes expressing our unity and reliance on each other is a good thing to remember too... especially in the face of the peak intolerance we are experiencing in the world right now." He later explained, "We're wrecking boundaries and making statements through every piece, reflecting the spirit and resilience of our communities. This is fashion with purpose, where art meets activism."
The show also provided a perfect platform for Rocky to showcase his collaboration with Puma. Models strutted down the runway in the limited re-issue of the OG Inhale shoe, personally handpicked by the rapper from the Puma Archive. They also sported Puma's iconic Speedcats and the brand's first fully 3-D-printed sneakers, the Mostro and Mostro 3.D. Fans were also treated to a glimpse of upcoming releases such as the black and white Mostro, launching on July 13, and the Inhale and Mostro 3.D styles, set to hit stores this September.
After taking the fashion world by storm at Paris Fashion Week, Rocky and Rihanna took a break from their busy schedules to enjoy a night out on the town. The couple, who have been hailed as one of Hollywood's most stylish pairs, posed for photos and showed off their impeccable sense of fashion. Fans couldn't help but swoon over their outfits and the love they share while taking a break from raising their two sons, Rza and Riot.
"They look so good," wrote one fan on Twitter.
Another added, "Can't lie, ASAP won."
The fashionable couple continues to dominate headlines, with their recent appearance in Paris further solidifying their status as a power couple in the fashion world. As fans eagerly await the release of Rocky's new album and upcoming Puma collaborations, it's safe to say that the rapper is on top of his game, making waves not just in music but also in the fashion industry.
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