February 9th 2025.
The anticipation was palpable as the screen read "Up Next" followed by "Previous Page" and "Next Page". But what came next was truly unexpected - Seal appearing on our screens as... an actual Seal. Yes, you read that right. It was 2025 and we were finally witnessing the 61-year-old 90s crooner in all his glory, earning every penny of his fee for his appearance in the incredible Super Bowl ad.
Mountain Dew really outdid themselves this time, convincing Seal to agree to have his face generated onto the body of an animated seal. As if that wasn't enough, he then proceeded to serenade the audience with a catchy jingle about drinking the citrus beverage. Directed by the talented Taika Waititi, this strike of pure genius has fans stamping their, ahem, seal of approval.
The trippy ad starts off with American singer Becky G casually checking her phone in her kitchen, when she is offered a bottle of Mountain Dew Baja Blast. With just one sip, she is transported to a speedboat for a cruise around a dreamy landscape. But things take a turn when she sees a familiar face perched on a rock - none other than Seal himself, surrounded by real seals. And thus begins the bizarre yet hilarious ad.
Seal then proceeds to belt out a jingle, dedicated to his love for Mountain Dew. But what caught everyone's attention was the nod to one of his famous hits, "Kiss from a Rose". Modifying the lyrics to fit the occasion, he sings "Baby, I compare it to a kiss from a lime on the bay". The special effects used to transform him into a seal are so realistic, it's both bonkers and disconcerting. Social media users couldn't help but share their reactions, with many asking "WTF is this?".
But despite the craziness, fans couldn't help but love the ad. American singer Becky G also makes an appearance in the ad, adding to the star power. Seal himself couldn't be happier with the end result, stating in a statement to Adweek that he had a blast coming up with new lyrics and collaborating with the team to bring the campaign to life.
The ad, which will air during the second quarter of Super Bowl 59, is just one of many star-studded ads gracing our screens this season. David Beckham and Matt Damon starred in Stella Artois' Super Bowl ad, while Aubrey Plaza teamed up with Michael Shannon for Ritz Crackers. And who could forget the unlikely duo of Gordon Ramsay and Pete Davidson for HexClad.
The Super Bowl is the golden slot for advertisers, with last year's game having an estimated audience of 123.7 million. It's no surprise that brands are willing to pay top dollar for a spot during the game. And with the Halftime Show featuring Kendrick Lamar this year, it's bound to be a tour de force of his greatest hits.
Fans in the UK can tune in to watch the Super Bowl on ITV, Sky Sports, or DAZN. And with so many memorable ads over the years, it's hard to pick a favorite. Which one stands out to you? Let us know in the comments! And if you have a celebrity story, video, or pictures, don't hesitate to get in touch with us. We'd love to hear from you.
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[Generative AI is experimental.]