March 2nd 2024.
We all know that shopping at Lidl is a great way to find amazing deals, but sometimes it can be a bit overwhelming to figure out which items are the "best" ones. Well, fear not because the results of Lidl's very first Customer Choice Awards are in! Over 81,000 shoppers cast their votes for their favorite items across 12 different grocery categories, including beauty, ice cream, and pet food.
One of the most beloved products, with a whopping 17,000 votes, was the Crusty Wheat & Rye Bloomer. This delicious bread was voted the best item from the bakery section and was crowned the "legend of the loafs". Another popular choice was the Bon Gelati Classic Mini Mix Ice Creams, which are expected to fly off the shelves, especially with the warmer weather approaching in summer 2024.
Fitness enthusiasts were also thrilled to see Lidl's Milbona High Protein Pudding Chocolate take home the gold. This tasty treat has gained popularity on TikTok, with 200 million views and creative recipes being shared by social media users. And it's not just hype, as one pot of this protein-packed pudding was sold every second in January 2024.
Not to be outdone, a few deluxe items also made the list of winners. Lidl's Deluxe Crunchy Vintage Cheddar was named the most-loved buy in the Deluxe category, while the Deluxe Irish Cream Liqueur was chosen as the favorite festive item by customers. Peter de Roos, chief customer officer at Lidl GB, expressed his excitement about the results, stating, "At Lidl, we strive to curate the best own-brand offerings for our customers. These 12 winners are a testament to the incredible innovation, quality, and value that Lidl shoppers can expect every time they visit our stores."
All of the winning items are available for purchase in Lidl stores nationwide, so you can try them out for yourself. The list includes the Bon Gelati Classic Mini Mix Ice Creams, W5 Thick Bleach, Crusty Wheat & Rye Bloomer, Milbona High Protein Pudding Chocolate, Cien Sensitive Shower Gel, Deluxe Irish Cream Liqueur 17%, Deluxe Crunchy Vintage Cheddar, Dulano Selection Premium Roast Ham, Lupilu Biodegradable Wipes, Deluxe Semi-dried Tomato & Buffalo Mozzarella Pizza, Formil Laundry Liquid Bio, and Coshida Salmon & Trout Cat Chew Sticks.
It's no surprise that Lidl has been named one of the UK's fastest-growing supermarkets this year, with a 13.2% increase in sales in the last 12 weeks. The budget retailer has also received recognition from the Good Housekeeping Food Awards, where they were named the best place to buy wine. In fact, Lidl came out on top in 80 supermarket wine taste tests, with experts praising their selection of interesting and well-priced bottles. If you're a wine lover, be sure to try out the Azinhaga de Ouro Portuguese Red DOC Douro Reserva, which is only £6.99.
Do you have a favorite item to buy at Lidl? We'd love to hear about it! Share your thoughts in the comments below. And if you're looking for the latest trends, offers, and trusted reviews, don't forget to sign up for our Shopping newsletter. Your privacy is important to us, and this site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service. Happy shopping!
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