May 23rd 2024.
Despite changing their name from Beam Suntory to Suntory Global Spirits, 50 Cent is not backing down from his legal battle with the company. The well-known hip-hop artist has accused the global alcohol producer of embezzlement and is not letting up, even with the recent name change.
Taking to Instagram on Friday, May 17, 50 Cent called out Suntory Global Spirits for seemingly trying to brush aside the lawsuit he filed against them. In his post, he expressed frustration that the company would change their name without addressing the allegations of embezzlement involving his brands, Branson Cognac and Le Chemin du Roi.
The rapper explained that he had attempted to resolve the matter twice, but was met with resistance. Now, he has no choice but to let the legal process play out publicly. He also hinted at the possibility of getting the Congressional Black Caucus involved in the case, suggesting that race may have played a role in the company's actions.
This is not the first time 50 Cent has taken a stand against Suntory Global Spirits. In February 2023, he filed a lawsuit against the company, alleging that they were involved in an embezzlement scheme that defrauded his company, Sire Spirits, out of millions of dollars. According to People, the suit claims that Sire Spirits overpaid for liquor supplied by Beam Suntory, and the company received kickbacks of approximately $6 million.
In March, 50 Cent shared a news brief from FOX 5 NY on Instagram, where his attorney Craig Weiner explained how the alleged fraud had affected Sire Spirits. The company had overpaid on taxes, customs and duties, and insurance, all due to the inflated prices of the liquor they purchased from Beam Suntory.
Despite their attempts to dismiss the case, 50 Cent is determined to hold Suntory Global Spirits accountable for their actions. He has even sold a docuseries about Diddy to Netflix, after a bidding war, in order to help fund his legal battle. The rapper is not backing down and is determined to see justice served.
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