July 13th 2023.
For the first time ever, the iconic Jumpman logo will be appearing on a WNBA basketball jersey! Nike has announced that the logo will debut at the 2023 WNBA All-Star Game in Las Vegas in July.
Not only will the jerseys be available online at the WNBA Store, but they will also be sold at WNBA Live, presented by U.S. Bank, at the Mandalay Bay Convention Center, Michelob ULTRA Arena, and the NBA Store located in New York on 5th Avenue.
The design of the jerseys is inspired by outer space, with iridescent colors and diagonal lines that are meant to represent the tail end of a shooting star. The tapering lines in the game star and the belt buckle are based on the Earth's horizon.
The All-Star Game itself is set to take place at Michelob ULTRA Arena on Saturday, July 15th at 5:30pm PT.
The WNBA also recently announced a partnership with the Black-founded and woman-led beauty brand, Mielle Organics. Colie Edison, the WNBA's Chief Growth Officer, expressed her excitement in a statement: "This year’s WNBA Live in Las Vegas will not only give us the chance to celebrate our game but also the opportunity to tip off this dynamic partnership with Mielle."
During All-Star Weekend, Mielle will be hosting an on-site activation at the fan festival in Mandalay Bay. This will give the brand the chance to interact with players and their fans.
Overall, this is an exciting time for the WNBA as they bring in new partners and create new opportunities for their players and fans. We look forward to seeing what else the league has in store for the 2023 season!
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