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China Home Appliance-Easy To Use

  • Leader
    Jan 10


      Competitive pressure in China Home Appliance market--where the bulk. The company has to find ways to lower its manufacturing costs while squeezing more profit out of its huge distribution network.

      The inherent tension is well understood: Worldwide integration calls for cooperation and uniformity; local adaptation values independence and diversity.On the one hand, finding competitive advantage through expertise in integrated, worldwide operations, and on the other, focusing locally to meet consumers’ particular needs.